Instix: AI Photo & Video
Terms of Use
Last updated: October 8, 2026
Welcome to Instix. These Terms of Use (the “Terms”) are an agreement between you and Hanna Freitag, the independent developer who makes and runs Instix (“we”, “us”, “our”). They apply to the Instix app for iPhone and Android and to every image, video and service that comes with it (together, the “Service”).
By creating an account, making a purchase or otherwise using the Service, you agree to these Terms and to our Privacy Policy, which explains what data we process and why. If you do not agree, please do not use the Service.
In short. You upload a few selfies, choose a style, and AI makes portraits, photoshoots or a short video of you. The results are yours to use. Runs are paid for with credits: a subscription refills them every week, a credit pack is bought once, and a run that fails costs nothing. Upload only photos of yourself, or of an adult who has let you — and never use Instix to deceive anyone or to make something harmful. This summary is for convenience; the full Terms below are what count.
1. Who can use Instix
You must be at least 13 years old, or older if your country sets a higher minimum age for using online services on your own. If you are under 18 (or the age of majority where you live), you may use the Service only with the permission of a parent or legal guardian, who agrees to these Terms on your behalf and is responsible for your use, including any purchases.
The photos you upload are a separate matter: whatever your own age, the person in them must be an adult (section 6).
You may not use the Service if you are barred from doing so under the laws that apply to you.
2. Your account
To make photos and videos you sign in with Apple, with Google or with a link we email to you. There is no password. One account belongs to one person. Keep access to your sign-in method secure: whoever can open your email or your Apple or Google account can open your Instix account, and you are responsible for what happens in it.
Your account, your results and your credits are the same on every device where you sign in with the same account.
The welcome credits a new account receives are one per person. Creating extra accounts — with address aliases, disposable email services or otherwise — to collect them again is not allowed, and accounts created that way may not receive them.
You can delete your account at any time in the app under Settings → Delete Account. Deletion is permanent and cannot be undone. It removes your account, the selfies you uploaded, every photo and video the Service made for you, your run history and any remaining credits. Video-editor projects and anything you have already saved to your photo library live on your device and are not affected. Deleting your account does not cancel an App Store or Google Play subscription — cancel that in your Apple or Google account first (section 5), or you may continue to be charged.
3. What the Service does
You upload one to five photos of yourself, choose a style from the catalog, and the Service creates new images of you in that style — a single portrait or a photoshoot of several — and, for video styles, a short clip animated from one of those images, with sound. You can then save the results to your photo library, share them, or bring videos into the built-in editor (section 8).
The images and videos are produced by artificial intelligence models run by a third party, currently Google (Gemini and Veo models on Google Cloud Vertex AI). Please understand what that means:
- Results vary. The same request can produce very different results. A result may not follow the style exactly, and the person in it may not look exactly like you — a feature can be changed, exaggerated or lost.
- Your photos are checked first. Before a run starts, an AI model checks that each photo shows one clearly visible face. A photo that does not — no face, several faces, too dark or too blurred — is declined, and you can pick another.
- Requests can be declined. The AI models apply their own safety filters, which sometimes refuse harmless requests. If a run is refused or fails, no credits are taken (section 4).
- A photoshoot can come back incomplete. When some images of a photoshoot cannot be made but at least one can, the run is delivered with the images that succeeded.
- Results may resemble existing images. AI models learn from large amounts of existing images. We cannot promise that a result will not resemble an existing work or a result made for another user.
- Results are watermarked. Images and videos made with Google’s models carry an invisible SynthID watermark that identifies them as AI-generated.
We keep improving the Service, so styles, models, the number of images in a photoshoot, video lengths and resolutions, and limits may change, and some features may be available only on some platforms or devices. To keep the Service fair and affordable we may apply usage limits, such as a number of runs per day, and adjust them.
4. Credits
Runs are paid for with credits. What a run costs is shown before you start it — currently 20 credits per photo, so a photoshoot costs that for each image it makes; a video style shows its own price, which depends on the clip’s length and resolution.
- When you start a run, its credits are held and taken off your balance. They are used only when the run is delivered — including a photoshoot that comes back with some of its images (section 3). If the run fails for any reason — including a refusal by the AI model — the held credits are returned automatically, as they are if you cancel a run that has not finished.
- Subscription credits are added every week while your subscription is active. They do not carry over: each week your balance is refilled to your plan’s amount, and unused credits from the previous week are not added to it. They end when your subscription ends.
- Purchased credits (credit packs) do not expire while your account exists. When you start a run, weekly subscription credits are used before purchased ones.
- Welcome and promotional credits are a gift. We may withdraw them if they were obtained in breach of these Terms.
Credits are a licence to use the Service, not money. They have no cash value, cannot be exchanged for money, transferred to another account, sold or given away, and are not refundable except as described in section 5 or where the law requires. Credits are lost when your account is deleted or terminated. We may change the number of credits a run costs; the change applies to runs started afterwards, never to a run already in progress.
5. Subscriptions, purchases and refunds
Where you pay. You buy a subscription or credits through the Apple App Store or Google Play, which process and bill the purchase under their own terms. We never see or store your card details. Prices are shown before you pay; taxes may be added depending on where you live.
Plans. Instix currently offers a weekly and a yearly subscription. Each one gives you a set number of credits every week and opens the styles marked with a crown. The current plans, their prices and their weekly credits are shown in the app before you subscribe.
Credit packs. Credits can also be bought once, as a pack, with or without a subscription. A pack’s credits do not expire (section 4). A pack does not open the crown styles on its own.
Automatic renewal. A subscription renews automatically at the end of each period, and you are charged for the next period, until you cancel. Cancel at least 24 hours before the current period ends to avoid the next charge. Cancelling stops future renewals; your subscription, and its weekly credits, stay active until the end of the period you have already paid for.
How to cancel.
- App Store: Settings → [your name] → Subscriptions on your iPhone or iPad.
- Google Play: Play Store → Payments & subscriptions → Subscriptions.
Deleting the app, or your account, does not cancel a subscription.
Introductory offers. Where a discounted or free first period is offered, its terms are shown before purchase. Unless you cancel before it ends, the subscription continues at the regular price. Offers are generally available once per person.
Price changes. We may change subscription prices. You will be told in advance as the App Store or Google Play require, and a new price applies only from a renewal after the notice. If you do not agree, you can cancel before it applies.
Restoring purchases. A subscription or pack belongs to the account you bought it with. If the app does not show it — after a reinstall or on a new device — use Restore on the paywall or in Settings, signed in to the same Apple or Google account you paid with.
Refunds.
- App Store purchases are refunded only by Apple, under Apple’s policies: reportaproblem.apple.com.
- Google Play purchases are refunded under Google Play’s policies, through Google Play or by contacting us.
- When a credit pack is refunded, its credits are removed from your balance; credits you have already spent cannot be refunded. When a subscription is refunded, it ends and its weekly credits are removed.
- Runs that fail are not charged, so there is nothing to refund. If a delivered result is technically defective — for example blank or corrupted — write to us and we will return its credits.
Right of withdrawal (EU, UK and similar). Credits and subscriptions are digital content and services supplied immediately. By buying them, you ask us to begin supplying them straight away, and you acknowledge that you lose any statutory right to withdraw from the purchase once supply has begun — once credits are added to your account — to the extent the law allows. This does not affect your rights if something you paid for is faulty or not as described.
6. Your photos
“Your Photos” means the photos you upload to the Service. You keep all rights you have in them.
You give us a worldwide, non-exclusive, royalty-free licence to host, store, copy, process and transmit Your Photos — including sending them to our AI provider — only as needed to run, secure and improve the Service for you. This licence ends when you delete the photos or your account, except for copies we must keep to comply with the law or to resolve a dispute.
Because the Service makes new images of the person in a photo, who is in it matters. By uploading a photo you confirm that:
- it shows you, or another adult who has given you their permission to make AI images and videos of them — and you will show them what was made if they ask;
- it does not show a minor, or anyone who has not agreed, including people in the background or in a group;
- you took it or otherwise have the right to use it, and using it with the Service does not break the law or anyone’s rights — in particular, do not upload photos of public figures, celebrities or anyone you found online.
We store Your Photos so that you can run more styles without uploading them again. We use them only to fulfil your requests and to check them as described in section 3, never for our marketing, and we do not use them to train AI models; our AI provider processes them under terms that do not let it train its models on them either. You can remove an uploaded photo in the app at any time, and all of them are deleted with your account (section 2). The copies the app keeps on your device for quick reuse are yours to clear by deleting the app.
7. Your results
“Results” means the images and videos the Service produces for you.
They are yours to use. As between you and us, we assign to you any rights we have in your Results. Subject to these Terms and to the rights of anyone shown in them, you may use your Results for any lawful purpose, personal or commercial — keep them, share them, post them on social networks, use them as avatars and profile photos, and put them in your own content — with no fee and no credit to us required.
Please also understand:
- No guarantee of copyright. In many countries, material generated by AI without enough human creative input is not protected by copyright. We do not promise that you can register or enforce copyright in a Result, or stop others from using similar material.
- Not exclusive. Other users may receive Results that are similar to yours, especially from the same style. You may not claim a Result infringes your rights because it resembles something the Service made for someone else.
- Your responsibility. You are responsible for how you use your Results, including following the rules of the platforms you post them on, many of which require AI-generated images to be disclosed. Do not remove or tamper with the SynthID watermark, and do not present a Result as a real photograph or recording of an actual event, or as having been taken by a real photographer, where that could mislead anyone.
- Someone else in the picture. A Result made from another person’s photo (section 6) may be used only within the permission that person gave you, and you must delete it if they withdraw it.
- We keep a copy to run the Service. We store your Results so you can see, save and share them from History until you delete them or your account. We do not sell your Results, do not use them in our marketing without your permission, and do not use Your Photos or your Results to train AI models.
8. The video editor and your device
The app includes a video editor for the videos in your photo library — your Results and anything else you choose. It trims, joins, speeds up, rotates, mirrors and filters clips and adjusts their sound, and exports the edited video to your photo library or straight to the share sheet, including to Instagram if it is installed. Editing and export happen on your device; your clips are not uploaded for it. Projects are stored on your device only: they are not part of your account, are not backed up by us, and are lost if you delete the app.
Everything you edit must be yours to use, and the rules of section 10 apply to what you make with the editor just as they do to the Service’s own Results.
10. Acceptable use
You agree not to use the Service to:
- upload a photo of anyone without the right to do so under section 6, and above all never a photo of a minor;
- create, share or promote anything illegal, or anything that sexualises minors in any way;
- create sexually explicit or nude images of any person, or depict a real person in a sexual, violent, degrading or otherwise harmful way;
- harass, threaten, bully, defame or demean any person or group, or promote hate or violence against people based on who they are;
- impersonate or deceive — make images or videos that falsely appear to be real photographs or recordings of a person or event, pass a Result off as a real person’s likeness without their permission, or use a Result for fraud, scams, fake profiles, disinformation or to get around identity checks;
- infringe anyone’s copyright, trademark, privacy, publicity or other rights;
- get around our credit system, usage limits or safety filters, or collect welcome credits more than once;
- access the Service by bots, scrapers or other automated means, or through any interface other than the app; interfere with, overload or attack it; or try to get around its security or app-integrity checks;
- copy, modify, reverse-engineer or decompile the app or the Service, except where the law expressly allows it despite this restriction;
- use the Service or its output to develop or train a competing AI model or service, or try to extract the underlying models or their data;
- resell, sublicense or commercially provide access to the Service or to credits.
We may refuse, stop or remove any run or Result that we reasonably believe breaks these Terms or the law, and we may limit, suspend or close accounts that do.
11. Reports and complaints
If you believe someone has used the Service to make images of you without your permission, or that a Result infringes your copyright or other rights, email support@hannafrtg.com with: your contact details; a description of what was made and why you believe it concerns you or your rights; where you saw it; a statement that you believe in good faith the use is not authorised; and a statement, under penalty of perjury where applicable, that your notice is accurate and that you are the person concerned, the rights holder or authorised to act for them. We will act on valid notices promptly, which may include deleting Results and closing the accounts of repeat offenders.
12. Our rights
The Service — the app, its design, code, text, graphics, the style catalog and its previews, and the Instix name and logo — belongs to us or our licensors and is protected by law. Subject to these Terms, we grant you a personal, non-exclusive, non-transferable, revocable licence to use the app and the Service for their intended purpose. Your Results are covered by section 7; nothing else is transferred to you.
If you send us feedback or ideas, we may use them freely without any obligation to you.
13. Third-party services
The Service relies on others, including Apple, Google (Firebase, Google Cloud, Google Play and the AI models named in section 3), Adapty and AppsFlyer. Your use of the App Store, Google Play, Sign in with Apple, Google Sign-In and Instagram is also governed by those companies’ own terms. We are not responsible for services we do not control, and links to other websites are provided for convenience only.
14. Changes to the Service and to these Terms
We may add, change or remove features and styles, or stop offering the Service. If we discontinue the Service entirely, we will give you reasonable notice and, where the law requires, refund prepaid subscription time you can no longer use.
We may update these Terms. The date at the top shows when they last changed. If a change is significant, we will tell you in the app or by email before it takes effect. Continuing to use the Service after that means you accept the updated Terms; if you do not, you can stop using the Service and delete your account.
15. Suspension and termination
You can stop using the Service and delete your account at any time (section 2).
We may suspend or close your account, or restrict your access, if you seriously or repeatedly break these Terms, if we must do so by law, or to protect the Service, other users or third parties. Where appropriate we will tell you why, and give you a chance to respond. If we close your account for a reason that is not your fault, we will help you with a refund request for unused App Store and Google Play purchases.
Sections that by their nature should continue after these Terms end — including sections 6–7 (licences and your Results), 12, 16, 17, 18 and 20 — continue to apply.
16. Disclaimers
Instix is designed for creativity and fun. The Service and all Results are provided “as is” and “as available”. To the fullest extent the law allows, we make no warranties, express or implied, including of merchantability, fitness for a particular purpose, non-infringement, accuracy, or that the Service will be uninterrupted, error-free or meet your expectations. AI output can be unexpected, inaccurate or unsuitable, and may not look like you; please look at a Result before relying on it or sharing it.
Nothing in these Terms limits any rights you have as a consumer that the law says cannot be waived or limited, such as statutory guarantees in the EU, the UK or Australia.
17. Limitation of liability
To the fullest extent the law allows:
- we are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill; and
- our total liability for all claims relating to the Service is limited to the greater of the amount you paid us in the 12 months before the claim arose or USD 50.
These limits do not apply to liability that cannot be limited or excluded by law, including liability for death or personal injury caused by negligence, for fraud, or for intentional or grossly negligent conduct. If you are a consumer in the EU or the UK, we are responsible for foreseeable loss caused by our breach of these Terms or our failure to use reasonable care and skill.
18. Indemnity
If you are using the Service for business purposes, you agree to indemnify us against claims, losses and costs (including reasonable legal fees) arising from Your Photos, from how you use your Results, or from your breach of these Terms or of anyone’s rights. If you are a consumer, you are responsible for such losses only as the law of your country provides.
19. Apple and Google
If you downloaded Instix from the Apple App Store:
- These Terms are between you and us only, not with Apple, and we — not Apple — are solely responsible for the app and its content.
- Your licence to use the app is limited to use on Apple-branded products you own or control, as permitted by the Usage Rules in Apple’s Media Services Terms and Conditions, except that the app may also be accessed by other accounts associated with you through Family Sharing or volume purchasing.
- We are solely responsible for providing maintenance and support for the app. Apple has no obligation to do so.
- If the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the app’s purchase price (if any). To the maximum extent permitted by law, Apple has no other warranty obligation for the app, and any other claims, losses, liabilities, damages, costs or expenses attributable to a failure to conform to a warranty are our responsibility, to the extent not disclaimed in these Terms.
- We, not Apple, are responsible for addressing any claims by you or a third party relating to the app or your possession or use of it, including product liability claims, claims that the app fails to meet any legal or regulatory requirement, and claims under consumer protection, privacy or similar laws.
- If a third party claims that the app or your possession and use of it infringes their intellectual property rights, we, not Apple, are responsible for investigating, defending, settling and discharging that claim.
- You confirm that you are not located in a country subject to a U.S. Government embargo or designated as a “terrorist supporting” country, and that you are not on any U.S. Government list of prohibited or restricted parties.
- You must comply with applicable third-party terms when using the app.
- Apple and its subsidiaries are third-party beneficiaries of these Terms and, once you accept them, may enforce them against you.
Questions, complaints or claims about the app go to us, using the contact details in section 21. Where these Terms and Apple’s Licensed Application End User License Agreement differ on something Apple’s agreement requires, Apple’s wording applies for apps obtained from the App Store.
If you downloaded Instix from Google Play, Google is not a party to these Terms and is not responsible for the app, and Google Play’s Terms of Service also apply to your use of Google Play.
20. Governing law and disputes
These Terms are governed by the laws of the country in which the developer is established, without regard to its conflict-of-laws rules. If you are a consumer, you also keep the protection of the mandatory laws of the country where you live, and you may bring a claim in the courts there.
Before starting any formal proceedings, please contact us first. Most problems can be solved quickly by email, and we will try in good faith to resolve yours within 30 days.
21. General
These Terms, together with the Privacy Policy and any terms shown to you at purchase, are the entire agreement between you and us about the Service. If any part of them is found unenforceable, the rest remains in effect. If we do not enforce a provision straight away, we do not give up the right to do so later. You may not transfer your rights under these Terms to anyone else; we may transfer ours to someone who takes over the Service, as long as your rights under these Terms are not reduced. These Terms may be translated; if a translation differs from this English version, the English version applies, except where the law requires otherwise.
Contact
Instix — Hanna Freitag
Email: support@hannafrtg.com
Website: hannafrtg.com
When writing about your account, please include the email address you sign in with. In the app, Settings → Help opens an email that already includes your user ID.